Press Release from Bill Haslam for Governor, March 30, 2010:
New 30-Second Ad Focuses on Haslam’s Personal, Spiritual, Civic Life
KNOXVILLE – After a very successful first round of statewide broadcast television advertising during the recent Olympic Games, Republican gubernatorial candidate and Knoxville Mayor Bill Haslam is launching a second round of ads on statewide cable, targeting Republican primary voters.
The first round of ads featured a 60-second commercial introducing Haslam to Tennessee voters as a businessman and a proven executive who created jobs and met payroll as president of his family’s business, and as the successful mayor of Knoxville.
The second ad, a 30-second spot, focuses on Haslam’s personal, spiritual and civic life as a father of three, devoted husband of 29 years, and active church and community leader who is campaigning for governor by knocking on doors neighborhood by neighborhood statewide.
The script of the second ad is narrated by Bill Landry, who since 1984 has been the voice of the Heartland Series, a volume of more than 1,800 stories about interesting Tennessee people, history and places and produced by WBIR-TV in Knoxville. The script reads:
“What kind of man knocks on doors? Pouring rain, or sun is shining, to talk about being governor. The kind that marries his college sweetheart, loves her even more twenty-nine years later. Bible study every week. A father of three, helped raise ‘em right. Coached a lot of kids sports teams. That’s Bill Haslam. That’s Tennessee.”
The first round of ads significantly moved all of Haslam’s numbers, name identification, approval rating, and position in the race.
In a related story, the campaign is expected to announce sometime next week that in the first quarter of 2010 – a short 10-week quarter by accounting standards since it begins January 15 and ends March 31 – it had another round of record amounts of contributors from across the state giving a record amount of contributions.
Bill Haslam is the two-term Mayor of Knoxville, re-elected in 2007 with 87% of the vote. A hardworking, conservative public servant, he led Knoxville to become one of the top ten metropolitan areas for business and expansion, while reducing the city’s debt, tripling the rainy day fund, and bringing property taxes to the lowest rate in 50 years. An executive leader with a proven record of success, he helped grow his family’s small business from 800 employees into one of Tennessee’s largest companies with 14,000 employees.
Bill and Crissy Haslam have two daughters, Annie and Leigh, and a son, Will, who resides in Knoxville with his wife, Hannah. For more information on Bill Haslam, please visit www.BillHaslam.com.