The Tennessee Electronic Library (TEL) has launched a statewide billboard campaign to raise awareness about the services it offers to Tennesseans. The campaign includes a total of 20 billboards stretching from Memphis to the Tri-Cities.
TEL is an online resource with more than 400,000 reference materials, journals, essays, podcasts, videos and e-books. It provides free test preparation, family history materials and access to Tennessee’s metropolitan newspapers and the World Book Encyclopedia. Access to TEL is provided at no cost to Tennessee residents and is available 24 hours a day, seven days a week from any computer or mobile device in the state.
The main goal of the campaign is to spread the word about TEL to the general public and make people aware of the web site address, which is www.tntel.info.
“We’ve done a great job so far letting librarians know about TEL, but it’s time to tell the rest of the state,” TEL Coordinator Wendy Cornelisen said.
The Outdoor Advertising Association of Tennessee donated the space for the billboards as part of its public service program. TEL paid for the materials and production of the billboards with funds provided by the U.S. Institute of Museum and Library Services.
“We are excited about this opportunity to promote an important part of the Tennessee State Library and Archives,” Secretary of State Tre Hargett said. “The Tennessee Electronic Library and the Outdoor Advertising Association of Tennessee have partnered to produce a visible communications tool that will help inform Tennesseans about a valuable online resource they can use to improve their knowledge and skills.”
The campaign includes four billboards each in Memphis, Nashville, Knoxville and Chattanooga, two in the Tri-Cities and one each in Jackson and Clarksville.